Friday, March 30, 2007

A Company Called Poet(TM)

If you're a dry mill ethanol producer that wanted to name your company "Poet," it's too late. The company formerly known as Broin trademarked that shit, so you're out of luck.

I thought some of you might get a kick out of this story about the company naming itself Poet. I didn't actually read much of the article, so if anyone finds the rationale behind the name-change, please eduate me.

--AB

2 comments:

MB said...

The article states:
Broin said they wanted a name that would reflect the unique nature of their organization. “We wanted a name that would represent, rather than describe, who we are and what we do,” Broin said. “As a poet takes everyday words and turns them into something valuable and beautiful; we use creativity that comes from common sense to leave things better than we found them.”

Hm.

Red Morning Press said...

Thanks! Do you think their customers know that's what the name is supposed to represent? Or does Poet hope it's name is so odd that none of their customers will forget it?

--AB